On-line shopping

1. Vocabulary

e-commerce, online shopping - электронная коммерция

online shop - онлайновый, интернет-магазин

shopping cart program - корзина (в интернет-магазине)

secure socket layer (SSL) - уровень защищенных сокетов (криптографический протокол)

payment gateway - платежная система

comparison engine - программа сравнения цен в интернет-магазинах

shopping basket - корзина (в интернет-магазине)

checkout button - кнопка "выписать счет", "оплатить", "оформить заказ"

log in - войти в систему под своим именем

sign up - зарегистрироваться

account - учетная запись

log out - выйти из системы

digital wallet - цифровой кошелек, интернет-кошелек

dotcom - дотком (интернет-компания, бизнес которой сосредоточен исключительно в интернете)

Internet auction - интернет-аукцион

2. Translate from Russian into English:

3.1. Read the text

Although online shopping has many advantages, there are also problems which may occur from time to time. Ordering the wrong product, receiving the wrong item and the need to return a purchase can often be significant enough to make a potential online shopper reconsider the decision to purchase again.

Although these problems are some of the most common online shopping glitches, they do not happen frequently. However, when these problems do occur they can cause a great deal of stress and frustration for the online shopper. We'll discuss some of these common problems in an attempt to help the reader make a clear decision about whether or not to purchase an item on the Internet.

Ordering the Wrong Item

When shopping in traditional brick and mortar stores, it is quite difficult to accidentally purchase the wrong item because the sales process typically involves you physically carrying the item up to the sales counter and paying for it. In online shopping, where the consumer never physically handles the item before the process is complete and the item delivered, it is certainly possible to purchase the wrong product.

Most often this occurs when the customer uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to make the buy and provides a different product number or code than the one for the product they really want. Other times, the consumer clicks on the correct product and provides an accurate product number but he may still make a mistake if there are size options or different colors to choose from. This problem can be rather troubling because the consumer will be disappointed when the wrong product shows up.

The Wrong Product Was Delivered.

Even when online shoppers do not make mistakes during the ordering process, it is still possible for the consumer to receive the wrong product. This often occurs when the orders are filled by hand and a mistake is made in the online retailer's warehouse. A warehouse worker may ship the wrong item completely or may ship the correct item in the wrong size or color.

Again the consumer will likely not know a mistake was made until the product arrives. Usually, the online retailer will likely take responsibility for returning the incorrect item and will ship the correct item as soon as possible. However, in some cases, this may not completely correct the problem. For example, a consumer who purchased an item for a specific event or as a gift, may not receive the replacement item in time.

Returning An Incorrect Item

In situations where the online shopper orders the wrong item as well as situations where the online retailer mistakenly ships the wrong item, there may still be a need to return something. Although this may not seem to be a big problem, it can be particularly irritating for some consumers. Online shoppers who choose to do their shopping online specifically because they work odd hours may have a great deal of difficulty returning products.

The usual process of shipping the item back to the online retailer will generally involve taking the item to a post office. Depending on the hours you work, it may be difficult to get to a post office during regular business hours and may require taking time off from work to return the product to the retailer.

Online shopping, just like anything else in life, has times where not everything goes to plan. Make sure to shop at reputable merchants who have proven customer service and your chances of being a satisfied Online customer are very good.

Pierre Belanger/ EzineArticles.com/

3.2. Comprehension tasks

3.2.1. Answer the questions to the text

3.2.2. Match the following statements as True or False:

4. Discussion

Compare and contrast brick-and-mortar and online shops in terms of